Why?
In a classic example of symbolism over substance, Central Missouri State University is now known as University of Central Missouri. The explanation, from President Aaron Podolefsky:
No, in order to be nationally recognized, let's just change our name. That should about do it. It was the only thing holding us back. Phew, glad we got that done.
Don't get me wrong. CMSU . . . or I guess now UCM (yuck), gave me a decent education. But, it holds no near or dear place in my heart. It's not the kind of college that creates the intense loyalty or fierce competition that a KU, MU or K-State does. You never hear about it on the news (despite it being less than an hour from KC). And a name change isn't going to help that.
I can understand when my other college, School of the Ozarks, changed it's name years ago to College of the Ozarks. That more identified the type of institution. School just didn't say "higher education" like College does. I don't think "C of O" rolls off the tongue like "S of O" did, but I've accepted it.
However, rearranging the words, and dropping "State" doesn't mean much. It's still the same college, the same education, the same professors, the same curriculum. Nothing has changed. If you want to become a "nationally recognized, comprehensive university", try doing something to earn that distinction.
Crap! Now, I have to go through and change the school name on my resume'.
"We aspire to become a nationally recognized, comprehensive university that delivers a world-class university education. The name change provides a crucial ingredient in fulfilling this new vision by symbolically representing our emergence as a national-level comprehensive university."
No, let's not improve the quality of our educational product, no, let's not increase the level of expectations in order to graduate smarter students, no, let's not work harder at doing what we are supposed to do.No, in order to be nationally recognized, let's just change our name. That should about do it. It was the only thing holding us back. Phew, glad we got that done.
Don't get me wrong. CMSU . . . or I guess now UCM (yuck), gave me a decent education. But, it holds no near or dear place in my heart. It's not the kind of college that creates the intense loyalty or fierce competition that a KU, MU or K-State does. You never hear about it on the news (despite it being less than an hour from KC). And a name change isn't going to help that.
I can understand when my other college, School of the Ozarks, changed it's name years ago to College of the Ozarks. That more identified the type of institution. School just didn't say "higher education" like College does. I don't think "C of O" rolls off the tongue like "S of O" did, but I've accepted it.
However, rearranging the words, and dropping "State" doesn't mean much. It's still the same college, the same education, the same professors, the same curriculum. Nothing has changed. If you want to become a "nationally recognized, comprehensive university", try doing something to earn that distinction.
Crap! Now, I have to go through and change the school name on my resume'.